For example, a developer may make an app free to download, but require an in-app purchase to unlock the app’s full functionality. The freemium model has been used in some cases to circumvent the lack of app trials on the App Store. While the reason for the change in how Apple is presenting non-paid apps isn’t clear, it’s likely due to the popularity of ‘freemium’ apps and in-app purchases, something that has been the source of controversy for Apple in the past…Īpple has taken a great deal of flack from customers and consumer protection groups through the years over apps marketed as free that push in-app purchases. As you can see in the screenshot above, non-paid apps are now presented with the word ‘GET’ rather than ‘FREE’. Apple has introduced a small but interesting tweak to the way it markets apps on the App Store.
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